The three stylish rogues and F-Type finally will be brought together on Jan. 28 when Jaguar and agency Spark44 unveil a new 30-second spot at the microsite showing Mr. Hiddleston and Mr. Strong arriving in London for their rendezvous with Mr. Kingsley.
The spot opens with Mr. Kingley asking why Hollywood movies loves casting British bad guys. “Maybe we just sound right,” says a suave-looking Mr. Strong as he accepts the keys to his F-Type from his blond assistant and goes roaring off into the night.
Mr. Hiddleston makes the biggest entrance as his helicopter races an F-Type through the streets. “We’re obsessed by power,” he says with villainous glee. “And we all drive Jaguars,” notes Mr. Strong as they arrive at Mr Kingsley’s estate. Their host nods in satisfaction. “Oh yes, it’s good to be bad,” he says.
Q: What will we see in Loki’s wardrobe for this film? A: There’s his prison outfit, which is an Asgardian equivalent of the jumpsuit. It’s really exciting to see his prison outfit because there are two shapes to it. One is very polished and almost lush. It’s as if he’s wearing a very expensive dressing gown because he’s a prince and it’s been bestowed upon him. The other is when you see him at rock bottom and he has torn his clothes and his hair and his face, and it’s an incarnation of his own self-hate and despair. He’s literally ripped at the fabric of his clothes. That was really exciting to do, because I’ve never done that, because the character is so controlled, so polished, so sleek, it was really interesting for me to break down all of the fact that he’s so well put together all the time. In the first two films when he’s wearing Earth clothes, he’s wearing impeccably tailored suits with beautiful scarves and he’s just got this extraordinary elegance to him, which comes from a kind of vanity. Deconstructing that vanity was really exciting. His second costume is a sort of a mix-up of different things. We thought that, once released from prison, it’s not as if he has a huge amount of time to go and see his tailor and get a new outfit. He has forearm gauntlets and he has that shoulder plate from the first one that was scuffed and scraped and scratched. It was as if he’d gone into the armory and cobbled together an outfit that would be suitable for combat. It’s not like public enemy #1 is going to be given the privileges of new armor every time, so I like the fact that the forearm plates are still scratched because he got Hulk-smashed when he was on Earth with The Avengers. I like the fact that his costume feels a bit more broken down, and yet still kind of, as Americans like to say, badass.