Kevin Feige, Marvel Studios Head, On Tom Hiddleston’s Bad Boy Appeal

There was a lot of talent involved in “The Avengers,” but I think the guy who came out of nowhere, so to speak, and developed the most rabid fanbase was Tom Hiddleston. Has the immense reaction to his portrayal opened up the possibilities for the future of the character?

I’ve been surprised and happy that so many cast members and characters have gotten that response. Hiddleston is a case in himself. We discovered that when we were going around the world promoting the movie, in Moscow and in the the U.K. and in Rome, and all these people behind the barricades at the premieres were holding “Loki’s Armies” signs or wearing homemade helmets with horns on it. We sat around years ago saying we needed a villain in the MCU, as complex and dynamic as Magneto is. Magneto is one of the best villains in both the comics and in the movies. The way that Tom brought Loki to life, with all of those different emotions and up to Hulk smashing him into the ground, we’re already having fun with Tom on the set of “Dark World.” We hope to have that continue. Even if you didn’t read comics or weren’t versed in mythology and had no idea who Loki was — and he’s kind of out there with his big horns — they responded to him, particularly women. Tom is an amazing looking specimen but also because of that darkness, I think they find a sexiness with him as a badboy.

(x)

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    There was a lot of talent involved in “The Avengers,” but I think the guy who came out of nowhere, so to speak, and...

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